Company Profile

Company overview

Boyi Sports (Guangzhou) Co., Ltd., established in 2023, is dedicated to building a world-leading pickleball ecosystem and advancing the sport to a broader global stage. As the core brand of Boei, Beesoul leverages an integrated system of R&D, production, and sales to accelerate the popularization and upgrading of pickleball through technological innovation and a global strategy. Guided by the philosophy of "Get busy playing", we use pickleball as a bridge to connect players worldwide, transforming sports not only into a competition but also into a lifestyle that delivers joy, vitality, and social value.

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Beesoul operates through four key business segmentsprofessional equipment, PMC (Pickleball Masters Championship), FOKA Smart Systems, and pickleball-themed venuescreating a comprehensive closed-loop industrial chain. This structure provides systematic support for athletes, enthusiasts, clubs, and event organizers, driving pickleball into the international mainstream sports system.

Our goal is to become the most influential pickleball brand globally. By developing a complete pickleball ecosystem, we aim to transcend geographical, cultural, and age barriers, reaching a wider audience and promoting the sport toward globalization, mass participation, and sustainable development.

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To date, PMC has achieved over 500,000 social media exposures, attracted more than 10,000 direct participants, and reached an audience exceeding 50,000 people, making it the largest-scale tournament under current commercial conditions. With its innovative format and international implementation, PMC provides a diversified platform for the sport of pickleball.